Marketing Executive Apprenticeship
Level 4
Marketing executives help to shape, support and deliver marketing plans, working in conjunction with a
Marketing Manager who will define the overall marketing strategy. A highly audience-focused role which
requires creativity, communication and project management skills, marketing executives are responsible
for planning and executing tactical and targeted marketing activity.
Throughout your course, you will be supported in the workplace by
an occupationally competent assessor who will develop your industry
knowledge, skills and behaviours as you work towards a Marketing
Executive qualification. You will then complete an end point assessment
which will consist of a knowledge test, a project showcase and a
professional discussion.
Your qualification will cover areas such as:
• Managing and maintaining key marketing channels, including
digital, offline and social media.
• Managing the production and distribution of marketing materials
• Planning and delivering tactical marketing campaigns
• Liaising and networking with stakeholders
• Collecting, analysing and researching information to understand
target audience behaviour and views across the market in general
and marketing mix.
Entry Requirements
GCSE grades A-C or 9-4 in English and maths. You must be in a
relevant job role where you are able to cover the relevant knowledge,
skills and behaviours. Some examples of these job roles include a
Marketing Executive, Marketing Officer, Marketing Specialist and a
Marketing & Communications Officer.
Career Paths
Marketing manager, public relations manager, event specialist,
marketing consultant, marketing director, business development
manager, project manager, risk manager.
This apprenticeship is designed to meet the requirements for
registration as an Affiliate Member with the Chartered Institute
of Marketing (CIM).
Campus: Workplace Delivery Full time: 17 months' practical period
with 7 months' end point assessment
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t: 0345 155 2020 e: info@gloscol.ac.uk w: www.gc-higher.co.uk